![]() ![]() Los agricultores de Blue Diamond han contribuido significativamente a la investigación, fundando más de 120 proyectos mediante la Almond Board of California. Estos programas tratan de obtener una flora respetuosa con los insectos polinizadores en los huertos y sus alrededores, y también instalan bebederos con agua limpia para proporcionarles a las abejas los medios que necesitan para desarrollarse, antes y después de la floración de los almendros. ![]() Muchos de nuestros agricultores participan en programas como Seeds for Bees y Water for Bees (Semillas para las Abejas y Agua para las Abejas). Además, estamos asociados con organizaciones líderes en la salud de las abejas como Projects Apis m. En Blue Diamond queremos proteger y cuidar a las abejas: así fomentamos la salud de estos insectos y también la de las cosechas.Ī nuestros cultivadores se les recomienda encarecidamente que construyan relaciones sólidas a largo plazo con los apicultores con el fin de garantizar la salud de las abejas, adoptando las “Buenas prácticas en la gestión de Abejas” desarrolladas por la Almond Board of California. The waitlist for the NFT drop, which leads to early access on March 15, opens today and can be accessed at .įor more, sign up for The Drum’s daily US newsletter here.Las abejas también juegan un papel importantísimo, ayudando a los productores de almendras. But the stated goal from Almond Breeze nonetheless underscores the fact that the brand has big plans for this growing virtual space, which is continuing to attract more attention from brands and agencies by the day. ![]() The brand’s ultimate goal for the campaign, it says, is “to earn its spot as the official drink of the metaverse.” This is presumably a figure of speech, since the metaverse is not a single entity that can enter into an official partnership with a company. ![]() #Apefuel aims to capitalize off of the huge success of ‘ape NFTs’ by positioning itself as the drink of choice for the vast and growing number of apes that currently inhabit the metaverse. If there’s one project that’s single-handedly populated the metaverse with apes, it’s the Bored Ape Yacht Club. Last year, a super-rare Bored Ape NFT sold on Sotheby’s for more than $3.4m. Throngs of celebrities – including Jimmy Fallon, Snoop Dogg and Eminem – have paid exorbitant sums of money to secure their own Bored Ape and flaunt them on social media. In the space of less than one year, Bored Ape Yacht Club NFTs have become arguably the most iconic artistic series in the entire web3 space. These digital apes need fuel and we’re here to quench their thirst,” says Micah Keith, group marketing manager at Blue Diamond Growers for Almond Breeze.Īlmond Breeze says that the artwork behind its new NFT series – which was designed by TBWA/Chiat/Day LA – was “inspired by the popular styles and techniques of ape NFTs,” the most recognizable of which are of course the Bored Ape Yacht Club series. “Almond Breeze Blended with Real Bananas is our most beloved product among our online community and we look forward to making it available as art in the metaverse. In an effort “to support the next generation of growers,” Almond Breeze says that 5% of each NFT resale will be donated to the Future Farmers of America. The collection will include three randomly-selected NFTs that will come with a free one-year supply of Almond Breeze Blended with Real Bananas. Starting next week, the beverage company will launch 1,000 free non-fungible tokens (NFTs), each of which includes an artistically-rendered ape hand gripping a carton of Almond Breeze Blended with Real Bananas. ![]()
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